The Method to Grow, The Signals that Matter

I help businesses make their digital marketing work harder - by creating clarity, alignment and focus across teams

Digital Isn’t Your Problem. The Noise Around It Is.

Most business owners and leaders I meet aren’t short on channels, tactics or ideas. They’re short on clarity — a clear plan, aligned teams, and confidence of what actually matters.

You know digital marketing should be driving growth.

Instead, you get activity without outcomes. Reports that look impressive but don't connect to business goals. Teams working hard but not together. And a nagging sense that you're spending too much for the return you're seeing.

I’m not an agency or a big consultancy. I work directly with you, in the planning sessions, leadership conversations and with your teams - to help you decide what matters, what to stop and how digital marketing should actually support the business.

How I Help You Move From Noise to Clarity

Digital Strategy & Roadmaps

Clarify priorities, define the role of digital marketing, and build a roadmap your team can actually deliver

Marketing, E-commerce & Media Alignment

Break silos so marketing, e-commerce and media stop competing and start pulling in the same direction.

Mentoring & Leadership Support

A trusted sounding board to help you think clearly, challenge assumptions and make confident calls.

Workshops & Facilitation

Short, focused sessions designed to surface real issues, align teams and create momentum quickly.

How I Work Differently

I bring startup agility, while respecting your organisation’s reality
I rise above politics to bring people together around shared goals
I don’t just share insights — I help you understand the “so what”
I make transformation safe: no judgement, just progress

My Approach

Digital marketing rarely fails because of poor execution. It fails when it’s structurally disconnected from the business.

In many organisations, marketing, e-commerce and media operate in silos, with different priorities, incentives and measures of success. Teams stay busy. Spend increases.

Method & Signal exists to fix this problem.

I connect digital marketing to business strategy — not through more tools and tactics, but by addressing how teams are organised, how decisions are made, and what leaders pay attention to day to day.

Explore My Approach

Signals From the Field

I’ve spent 20+ years working in digital marketing, media and eCommerce across start-ups, SMEs, government and PE-backed businesses. Along the way, I’ve documented what I’ve learned through case studies, opinion pieces and interviews with industry journals.