1) Digital transformation for the Met Office - Shifting digital from a specialist function to a shared organisational capability. Built alignment around a long-term organic growth strategy, helping teams move away from short-term paid reliance. Created internal understanding of how content, search and public value connect.

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Outcome: 60% of traffic driven by organic, saving £2.3m per month in paid spend
 

Testimonial: “Simon is a change leader who who championed the strategic role of marketing throughout the Met Office… The digital marketing team he created achieved groundbreaking success that will continue to deliver for the Met Office for years to come.”
 

Case study: Digital Transformation at the Met Office

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2) Established a digital and eCommerce function from the ground up at Perrigo -  Focused on aligning digital with commercial priorities and earning leadership trust before pushing for growth. Shifted perception from “side project” to a core business driver by connecting digital activity directly to revenue, retail performance and brand growth. Introduced new ways of working with retail partners, embedding shared plans, better measurement and always-on optimisation. Brought key capabilities in-house to improve control, reduce cost and reinvest in performance-driving activity.

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Outcome: eCommerce revenue grew 100%+ YoY across Amazon, Boots, Tesco, Superdrug and Sainsbury’s, with increased market share and stronger retailer collaboration
 

Testimonial: “Simon was the perfect leader to accelerate our ecommerce and digital marketing efforts. He turned around Perrigo’s UK ecommerce business making it one of the best performing markets in Europe.”
 

Case study: Perrigo Builds Data Driven E-Commerce Strategy

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3) Turning digital into a shared language at the Met Office - Created and scaled a Digital Academy to build confidence and capability across the organisation. Helped teams understand their role in digital performance, moving from dependency on specialists to shared ownership.

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Outcome: Organisation-wide engagement and stronger alignment on digital priorities. Creating a Digital Academy helped demystify digital and connect it to real business outcomes, enabling people to see their role in performance. Engagement grew because learning was practical, relevant and tied to day-to-day work.

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Case study: Digital Transformation at the Met Office

 

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